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Marketing and Communications Specialist

University Enterprises, Inc.   Sacramento, CA   Full-time     Advertising / Marketing / Public Relations
Posted on August 23, 2021
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University Enterprises Inc (UEI) is seeking a Marketing and Communications Specialist for College Assistance Migrant Program (CAMP) and High School Equivalency Program (HEP). CAMP is a federally funded program under the Strategic Student Support Programs (SSSP) unit designed to serve students from a migrant and seasonal farm working background succeed at Sacramento State. CAMP facilitates the transition from high school to college and offers first-year support services to develop skills necessary to persist and graduate from college in a timely manner. CAMP strives to be "a home away from home" for its students. The Sac State High School Equivalency Program (HEP) is one of fifty federally funded programs nationwide designed to assist migrant and seasonal agricultural workers complete their high school education. The program helps individuals over the age of 18 obtain the equivalent of a high school diploma. HEP also prepares students for higher levels of education or training and assists with transitioning into more stable and better-paid forms of employment.

 

UEI offers an excellent benefits package which includes:
• Paid Vacation Time – accrued according to schedule.
• Paid Sick Time –accrued according to schedule.
• Paid Holidays – 13 paid holidays per year including paid time off the week between Christmas Day and New Year’s Day as the CSUS campus is closed plus one personal day.
• Excellent medical benefits – 100% employer paid medical & dental for employee-only coverage and low cost for family coverage


Apply online by 9/3/2021.
Pay Rate: $18.04 - $27.06 per hour


Position Overview:
This position is responsible for the development, planning, and execution of communication plans to market and position HEP/CAMP to fulfill its missions, strategic objectives, and goals. This position also entails communication plans that will include the design of and production of marketing materials for targeted internal and external audiences including but not limited to: promotional videos, photography, flyers, performance reports, quarterly newsletters, website design/management, social media updates, graphic design for logos, conference and event themes, multimedia publications, etc. The position will develop strategies to promote the image of HEP/CAMP using market research data to determine the most effective techniques and approaches for reaching target audiences (varies but includes: students, campus staff, faculty, alumni, or potential students); assists with identifying the needs of various constituent groups and selecting the best medium to communicate program services. This position contributes to the development of publications and websites, facilitates marketing campaigns, schedules meetings, creates timelines, and assists with planning events. This position provides technical desktop/laptop support during multimedia presentations, trainings and meetings conducted by the HEP/CAMP staff or involving project information and marketing material and serve as first contact for equipment (hardware/software) troubleshooting. This position reports directly to and receives general supervision from the Program Coordinator and Principal Investigator.


Duties & Responsibilities:
Develops communication plans in collaboration with HEP/CAMP administrators to strategically maximize program exposure. Creates, designs, and analyzes official marketing materials for HEP/CAMP using graphic design software to enhance the program’s image. Ensures the care and maintenance of technical equipment and machinery including cameras, scanners, computers and identifying necessary software or additional pieces for updating existing equipment to current standards. Provides advice regarding the best media outlet for reaching intended internal or external audiences. Produces and edits photos and videos for web publication using editing programs. Frequently posts and updates posts on social media (such as Facebook, Instagram, and Twitter) and maintains the HEP/CAMP website. Serves as technical support (desktop and laptop) for staff during presentations, trainings, and meetings that involve HEP/CAMP information and marketing materials. 
Compiles text, data, and images into formatted performance reports for presentations. Serves as the liaison with the Information Technology department and performs or schedules software upgrades, installations and configurations. Performs other job-related duties as assigned.


Minimum Qualifications:
Bachelor's Degree in Communication Studies, Media, Film, Marketing, Graphic Design, or related field or equivalent combination of education and/or work experience. Demonstrated knowledge of and ability to apply standard communication theories, practices, and techniques to create marketing materials that enhance the operations and success of the HEP/CAMP program. Demonstrated knowledge of graphic design, photography, and video creation. Ability to judge spatial relationships, linear sequence, and related graphic design characteristics. Demonstrated ability to communicate ideas effectively in writing using appropriate vocabulary and grammar. Demonstrated experience installing and troubleshooting desktop hardware and software. Demonstrated ability to create, design, and analyze official marketing materials for the HEP/CAMP program using knowledge of graphic design software such as Adobe Illustrator and adobe Photoshop. Working knowledge of layout needs for photography and printing processes. Demonstrated experience producing and editing videos and photos to create promotional videos and web publications using editing programs Adobe Premier, Avid, Final Cut, DSLR cameras, external microphones, lighting equipment and professional video cameras. Demonstrated ability to work independently. Demonstrated ability to work cooperatively and effectively with all members of a culturally diverse staff and campus community. Demonstrated experience with using computer applications including email, word processing, and spreadsheets, such as the programs in the Microsoft Office Suite. Must be legally eligible to drive in California, complete and pass an online training course, maintain a good driving record, and be acceptable for vehicle insurance coverage under the University Enterprises insurance plan.Must continue to meet the established driving standards, driving record will be monitored with the California Department of Motor Vehicles to ensure compliance. Must have reliable transportation. Must be fingerprinted and pass a background check. Must continue to meet the established standards.


Preferred Qualifications:
Demonstrated communication skills in Spanish, Vietnamese, or Punjabi.