jobs

University Enterprises, Inc.

SACRAMENTO , CA

Assistant Director, Marketing/Digital Marketing

University Enterprises, Inc.
SACRAMENTO, CA Full-time
Posted on March 8, 2019
Position Information

 

Job Title Assistant Director, Marketing/Digital Marketing
Worksite City Sacramento, California
Advertised Salary Range $4,932 - $7,397
Temporary No
Length of Appointment N/A
Hours per week Regular (full-time) Employee – 40 hours per week (Benefited)
FLSA Exempt
Broad Scope and Function

This position is responsible for day-to-day supervision of the graphic design and communications staff of the Marketing Services department and is responsible for the online/digital marketing assets for University Enterprises Inc.’s (UEI) websites, digital signage, intranet, and specialized web-based programs. Responsibilities include; implementation of digital marketing plans, project and content management, computer programming (when appropriate) and graphic/electronic design. Position acts as a resource to provide technical and design/production for designers and other users; develops visual presentation criteria; and provides quality assurance. Acts on behalf of the Director in the Director’s absence.

Reporting Relationship

The position reports directly to and receives general direction from the Director, Marketing Services. Reporting directly to the position are the Graphic Designers and Communications Specialist.

Conditions of Employment

This is a full-time, exempt from overtime, benefited position, covered under the California Public Employees’ Retirement System. Continued employment in this position is dependent upon the mutual consent of University Enterprises, Inc. (UEI) and the employee, and either University Enterprises or the employee can, at any time, terminate the employment relationship at will, with or without cause.

Work Schedule  
Minimum Qualifications

1. Bachelor’s Degree in Computer Science, Marketing, Communication Studies, Business, Graphic Design, or related field or equivalent experience.

2. Demonstrated experience using project planning and management concepts and ability to apply these concepts to small- and large-scale projects. Demonstrated multi-tasking skills.

3. Demonstrated experience using HTML and web-based content management systems.

4. Demonstrated graphic design skills including illustration, typography, photography, and color theory. Demonstrated ability to use WordPress, Photoshop, Illustrator, InDesign, Acrobat, Microsoft Word, Microsoft Excel to accomplish web projects. Proficient in both PC and Mac computers.

5. Demonstrated experience hiring, supervising, training, coaching, disciplining, and evaluating staff.

6. Demonstrated experience promoting and coordinating web site activities. Demonstrated ability to understand and address the needs of University markets and customer segments.

7. Demonstrated ability to work well in a team environment and to work with a variety of UEI departments and University clients.

8. Demonstrated exceptional oral and written communication skills including accurate English usage and exceptional proofreading and editing skills. Ability to work with accuracy and with attention to detail.

9. Demonstrated ability to understand and work within the University and UEI mission and goals.

10. Demonstrated working knowledge of current www and graphic design and formatting tools and applications.

11. Must be detail oriented and have good organizational skills. Demonstrated ability to coordinate and complete multiple overlapping projects ensuring deadlines and budget constraints are adhered to.

12. Demonstrated ability to assist with budget development and monitoring. Demonstrated knowledge of fiscal control principles.

13. Ability to maintain strict confidentiality of sensitive materials and to use discretion in handling and maintaining confidential information.

14. Must pass a background check, which may include fingerprinting. Must continue to meet the established standards.

Preferred Qualifications  
Physical Requirements

Sit for extended periods: manual dexterity and eye-hand coordination; corrected hearing and full field of vision including colors, shades, and depth perception; verbal communication; use of office equipment including computers, telephones, calculators, copiers, and printers, scanners, and fax machines.

Working Conditions

Work is performed in an office environment and production environment with a variety of printing equipment; some exposure to grease, oils, chemicals, and adhesives; continuous contact with staff, the campus community, and the public.

Project Description

University Enterprises, Inc. (UEI), a Sacramento State non-profit auxiliary organization, meets the evolving needs of the University community by providing programs and services that support and strengthen the Sacramento State experience. The UEI Marketing Services team supports UEI departments, programs and services by developing high-quality, creative, print, and electronic communications from initial concept through final product. We approach marketing in an integrated, strategic way, ensuring communications reach the designated target audience to meet business goals and objectives. Our services include fliers and brochures, letterhead, and business cards, digital signage, social media, website development, advertising, brand identity development (product naming, logo design), and collegiate licensing.

Job Duties

 

Job Duty

01. Initiates, develops, and manages UEI’s presence on the internet, including concept, organization, design, accuracy, and updates to the content to present a positive high-quality image. Applies marketing skills to enhance the online experience for the UEI public audience. Acts as liaison between Digital Marketing and Information Technology.

Job Duties

 

Job Duty

02. Works with the Director to oversee the daily operations of the Marketing department, including day-to-day planning, organizing, supervising, and directing departmental operations. Acts on behalf of the Director in the Director’s absence.

Job Duties

 

Job Duty

03. Acts as creative director for web site development. Writes and develops content for presentation in multiple media. Responsible for the overall consistency and accuracy of the UEI’s electronic presentation. Responsible for adherence to UEI and University policies for web sites.

Job Duties

 

Job Duty

04. Assists the Director by monitoring the Marketing budget, including projection and tracking of revenue and expenses. Recommends and implements operational changes based on financial performance, supervisor approval, and business environment. Analyzes, recommends, and in absence of Director, authorizes purchases for Marketing and Digital Marketing.

Job Duties

 

Job Duty

05. Supervises, hires, trains, develops, coaches, and evaluates assigned staff ensuring compliance with UEI’s personnel policies and procedures and Affirmative Action/Equal Opportunity guidelines. Provides leadership, supervision, technical assistance, and advice for graphic design and communications staff.

Job Duties

 

Job Duty

06. Develops and maintains network-based electronic/digital signage system, including those in the Dining Commons, University Union, and Riverfront Center.

Job Duties

 

Job Duty

07. Provides in-house support with implementation and content management for online web-based programs such as Catertrax.

Job Duties

 

Job Duty

08. Assists Director in the development, coordination, and maintenance of the company’s intranet system.

Job Duties

 

Job Duty

09. Develops and manages projects and the production schedule. Responsible for meeting deadlines. Researches, evaluates, and implements navigation strategies to insure the simplicity, usability, and usefulness of web sites. Identifies opportunities to increase the efficiency and use of the UEI websites by clients and customers.

Job Duties

 

Job Duty

10. Uses HTML, hand coding, editors, and content management systems to accomplish the goals of specific marketing and communication plans. Uses content management systems (WordPress, Catertrax, FWI), image editors (PhotoShop, Illustrator), desktop publishing software (InDesign, Acrobat, Microsoft Word, Microsoft Excel), multimedia applications, and other Internet applications.

Job Duties

 

Job Duty

11. Acts as webmaster when receiving, responding to, and administering web site related e-mail through various applicable user accounts. Approves and uploads web site content and supports web site content providers in other departments.

Job Duties

 

Job Duty

12. Troubleshoots web page problems and provides quality assurance. Provides reports when necessary. Documents all web site statistics, including site maps, usage counters, and scripts and provides reports as necessary.

Job Duties

 

Job Duty

13. Performs other job-related duties as assigned.

Posting Detail Information

 

Posting Number B052F18
Number of Vacancies 1
Position End Date (if temporary)  
Open Date 03/08/2019
Close Date 03/22/2019
Open Until Filled No
Special Instructions Summary

If you do not include both a cover letter and resume with your application, your application materials will not be considered. Please include your employment history in the “Employment Experience” section of your application in addition to submitting your resume and cover letter.

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this position?
    • UEIJobs Website
    • Interest Card Emails
    • Twitter
    • Indeed
    • Career Fair
    • Campus Career Center
    • Craig's List
    • Personal Referral
    • Sacramento Bee
    • Careerbuilder
    • Internal Job Posting
    • Other
  2. If other, please specify.

    (Open Ended Question)

  3. * Do you have a Bachelor’s Degree in Computer Science, Marketing, Communication Studies, Business, Graphic Design, or related field or equivalent experience?
    • Yes
    • No
  4. * Describe a large project which you were tasked to lead? How did you manage it? What steps were involved? What were the results?

    (Open Ended Question)

  5. * Describe an experience where you handled a large project workload simultaneously? How did you manage it successfully?

    (Open Ended Question)

  6. * Do you have experience using HTML and web-based content management systems?
    • Yes
    • No
  7. * Do you have experience hiring, supervising, training, coaching, disciplining, and evaluating staff?
    • Yes
    • No
  8. * Describe your experience supervising or leading staff to success.

    (Open Ended Question)

  9. * Do you have experience promoting and coordinating web site activities?
    • Yes
    • No
  10. * Describe a web design project you managed. What was your level of involvement? Who did you work with to complete it? What content management system was used for the development? How did you manage it? What were the outcomes – good and bad? What, if any, lessons did you learn from the experience?

    (Open Ended Question)

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume