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McClatchy

2100 Q Street
Sacramento , CA
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Media Buyer - Political

McClatchy
Sacramento, CA Full time
Posted on March 31, 2018

The Sacramento Bee is hiring for a Digital Media Buyer, focused on Political.

Bee Media is an emerging Marketing Agency, as part of McClatchy and The Sacramento Bee. With the drive of a start-up and the foundation of a 160 year-old trusted mediasource, our focus is hands-on media buying and optimization, in-house data research teams, and a mission to support Journalism and brand storytelling. 

 

In this role you will be responsible for Political Media Buying, Campaign Monitoring, Campaign Optimization and Problem Solving.

Primary Responsibilities:

  • Implement, analyze and optimize display marketing activities.
  • Act as a specialist of display marketing channel.
  • Stay current with new advanced display marketing and the competitive landscape.
  • Maintain working knowledge of analytics, conversion tracking, e-commerce, and the interplay of PPC/SEM and local search.
  • Drive continue innovation and best practice implementation.

Additional Key Responsibilities:

  • Strong communication, analytical, and organizational skills.
  • Ability to take direction, but thrive while working independently.
  • Ability to take initiative, identify key issues and develop creative solutions.
  • Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.

Technical Qualification:

  • Proficient with DFP and DBM
  • PCC and SEO preferred
  • High proficiency in Word, Excel, and PowerPoint.
  • Proficient in Google Analytics, and Google Webmaster tools.
  • Ability to learn new computer/web-based research programs/tools.

Preferred:

  • Political media solutions with broad expertise to help campaigns make the right impact.

The Sacramento Bee/BeeMedia is an equal opportunity employer, is committed to promoting diversity within our drug and alcohol free workplace.