College of Arts and Letters Marketing and Communications Director/Coordinator (1965)

IDAHO STATE UNIVERSITY   Pocatello, ID   Full-time     Education
Posted on April 14, 2022
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Company Description
Idaho State University, established in 1901, is a Carnegie-classified doctoral research and teaching institution, with a culture built on trust, compassion, stability, and hope. ISU serves over 12,000 students in Pocatello, Meridian, Twin Falls, and Idaho Falls. Students and faculty at ISU are leading the way in cutting-edge research and innovative solutions. We are proud to offer exceptional academics nestled in the grand, natural beauty of the West. We invite you to apply to be a part of our University community!


Job Description
The CAL Marketing and Communications Director/Coordinator leads and oversees marketing and communications efforts for the College of Arts and Letters and its departments, programs, and initiatives. This includes internal and external marketing and communications work focused on promotion, recruiting, outreach, and development. Major responsibilities include oversight and production of written press releases, a monthly newsletter, and content for various social media channels. The individual in this position works closely with the college dean and with ISU's marketing and communications team to develop and oversee the college marketing plan while ensuring the consistency with the university's standards and vision. Depending on applicant qualifications and experience, this position will be filled as either a coordinator or director position. The director position will come with a higher level of responsibility and commensurate higher compensation. Key responsibilities include: 

  • Produce written press releases regarding college highlights, announcements, and events
  • Produce content for monthly newsletter, with audience over 4,000
  • Provide marketing and communications support for specific college recruiting initiatives such as Liberal Arts High and Road Scholars
  • Develop and implement communication strategies to improve student enrollment, recruitment, and retention for the college
  • Develop and implement strategies to stay connected with college alumni, donors, and potential donors
  • Create and manage content for the college's social media channels (Facebook, Twitter, Instagram, etc.)
  • Develop and maintain relationships with individual departments to better understand and respond to their marketing and communications needs
  • Serve as the college's liaison with the university's marketing team to develop coordinated marketing and recruiting plans
  • Ensure that all college marketing and communications work is consistent with the university's marketing standards and vision


Minimum Qualifications

  • Bachelor’s degree in relevant field
  • Experience overseeing projects requiring strong writing, editing, fact-checking, and proofreading skills
  • Experience designing content with Adobe Cloud or related software
  • Demonstrated ability to multitask and work independently


Preferred Qualifications

  • Good understanding of institutions of higher education
  • Experience managing social media in a professional setting
  • Professional experience in a managerial/supervisory role
  • Project management experience
  • Strong interpersonal skills
  • Video recording and editing skills


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Additional Information
Please submit your CV/resume, cover letter, and list of three (3) professional references, including current contact information. This position will remain open until it is filled. Salary will be between $45,000 and $65,000 per year, commensurate with education and experience. Benefits include comprehensive health, dental, and vision; life insurance; disability plan; employee assistance program (EAP); excellent retirement options and company contribution; and generous paid time off/sick leave accrual. All offers of employment are conditional pending the successful completion of a background investigation, provided by HireRight.


Idaho State University is an equal opportunity/affirmative action employer.