Marketing Analytics Specialist

Adventist Health System West   Roseville, CA   Full-time     Advertising / Marketing / Public Relations
Posted on May 12, 2024

Marketing Analytics Specialist sought by Adventist Health System West in Roseville, CA, to develop & automate marketing campaign analytics dashboards, including media performance, spend, tactics & conversions connected to resulting clinical encounters & financials; present marketing campaign results to various stakeholders, sharing recommendations to optimize campaign performance; analyze consumers' insights, behaviors & propensity data to determine consumer marketing opportunities & identify relevant audiences for marketing strategies & messaging; develop target lists & cohorts for marketing campaigns & execute ad-hoc marketing analytics projects & consumer research projects, to include primary & secondary research; define, produce & present results including dashboards, presentations & recurring reports that find opportunities to craft consumer experiences & inform internal strategic decisions; develop & report easily consumable, visualized dashboards of customer & ad metrics for key stakeholders & executives w/ actionable insight call-outs; conduct ad-hoc/custom market research & advertising research studies, collaborating w/ internal clients to identify research objectives, methods & study population; oversee data collection, analyze data, write &/or review reports, provide relevant actionable recommendations & communicate findings to internal clients; serve as overall project manager & work w/ marketing & communications team members to understand region & market-specific consumer information needs; & recommend metrics, reports & studies based on business needs, best practices & user research & provide sound research methodologies, making a case for proposed methods of data collection. Requirements: Bachelor's or foreign equivalent degree in Marketing, Business Administration, or Social Services plus two years of analytics, market research or survey experience. Wage range: $70,206 to $105,309. Apply directly on careers page:

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