Technical SEO Strategist- Remote
Advance Local is seeking an experienced, results-driven Technical SEO Strategist who will be responsible for developing and implementing SEO/Web Dev priorities that increase the SEO performance for Advance Local’s client. This role will have a high degree of ownership over the technical SEO roadmap and detailing SEO/Web Dev needs for the implementation of priorities for client websites. This role will also focus on troubleshooting/resolving technical issues on client sites. Additional responsibilities will include conducting assessments to identify opportunities, quantifying their merits, and working with the team to implement them successfully. This is a remote-based position.
What you will be doing:
- Conduct deep and regular dives into indexation, crawling and rendering to identify actionable improvements.
- Analyze crawl records and web analytics data to identify opportunities
- Provide engineering-ready requirements for page speed/site performance, mobile-first indexing, single-page application rendering and more.
- Undertake detailed assessments of competitors to identify specific optimizations that can give clients a competitive advantage.
- Review emerging web technologies for SEO opportunities, quantify their potential impact and spearhead their adoption.
- Design and propose SEO experiments to test new techniques and strategies for growth.
- Package technical workflows into processes for SEO colleagues and train them accordingly.
Our ideal candidate will have the following:
- BA/BS degree or equivalent experience (preferred in a quantitative field such as computer science/engineering, programming, economics, or statistics)
- 3+ years of SEO/Web Dev experience working with large & enterprise-level websites
- Understanding of front-end subjects (HTML/CSS/JS, Schema, DOM, page speed / critical rendering path, SSL)
- Ability to leverage advanced workflows for identifying opportunities at scale (APIs, SQL, Python, Zapier, IFTTT Grunt, Gulp and advanced Excel functions)
- Comfortable with large and complex data sets (log files, crawl data, and database records)
- Experience leveraging enterprise-class SEO tools (ScreamingFrog, onCrawl, Deep Crawl, STAT, Botify)
- Experience with testing and analytics tools (VWO, Crazy Egg, HotJar, CallRail, Mongoose Metrics)
- Familiarity with:
- 3rd party optimization tools (Ahrefs, SEMRush)
- Google Analytics/Omniture/Adobe SiteCatalyst
- Page speed and site performance optimization initiatives while leveraging platforms (Lighthouse, CrUX)
- Website optimization (AMP, CDN, image compression, efficient asset loading)
- Version control systems (Git, Subversion)